#NyxatShoppers Event

Published: April 10, 2016 | By Samantha R.

Nyx Cosmetics celebrated their launch at Shoppers Drug Mart (similar to CVS in the US) yesterday at the Toronto Eaton Center. I think it is great that NYX is becoming more readily available for Canadians. With two NYX stores, an online shopping site and more drugstores carrying the brand, it's easier than ever to grab your favorites.

Hero Image Area (NYX Event Setup)

The event was buzzing with beauty enthusiasts and influencers. It was refreshing to see such a prominent display of the collection in a drugstore setting. The setup included:

Extensive range of soft matte lip creams
Full display of the butter gloss collection
New eyeshadow palettes and experimental shades

Photo: Influencers at the Event

I managed to snag a few items to try out—cannot wait to report back on how they perform compared to the boutique store versions. If you get a chance to stop by your local Shoppers, definitely check the display, as items were selling out quickly!